1
Information

Syllabus

Calendar

Assignments

Readings

2
Lecture Notes

Industry Value System - Structure

Industry Value System - Risk and Reward

Market Segmentation: How to Analyze?

Generic Strategies

What Drives a Low - Cost Strategy

What Drives a Differentiation Strategy

Issues in Vertical Integration: How Much Risk Do You Want?

Changing the Game: How Information Gives You Competitive Advantage

Strategy in Fragmented Industries

Review of Core Concepts in 1.46

Strategic Management in the Design and Construction Value Chain (Fall 2003)

A diagram with five arrows acting on a central rectangle.

Michael Porter's Five Forces Model, excerpted from lecture 1. (Image courtesy of John Macomber.)

Instructor(s)

Dr. John Macomber

MIT Course Number

1.46

As Taught In

Fall 2003

Level

Graduate

Cite This Course

 

 

Course Features

Course Description

This course provides an overview of key concepts in strategic management in the construction, real estate, and architecture industries. Topics include supply chain analysis, market segmentation, vertical integration, competitive advantage, and industry transformation. This course is of interest to students seeking more understanding of the business dynamics of real estate and construction; seeking to provide value in firms which they may join; or seeking to build a foundation for their own entrepreneurial pursuits.

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