The Economics of Information: Strategy, Structure and Pricing
About
The growth of the information technology sector has changed the nature of economics and business practices by impacting the collection and analysis of data. This course explores the role of information technology in management today. (Image by MIT OpenCourseWare.)
Instructor(s)
Prof. Erik Brynjolfsson
MIT Course Number
15.567
As Taught In
Fall 2010
Level
Graduate
Course Features
Course Description
15.567 The Economics of Information provides an analysis of the underlying economics of information with management implications. It studies the effects of digitization and technology on industry, organizational structure, and business strategy, and examines pricing, bundling, and versioning of digital goods, including music, video, software, and communication services. In addition, the course considers the managerial implications of social networks, search, targeted advertising, personalization, privacy, network externalities, open source, and alliances.