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Lecture: Marketing Strategy 1 | Marketing Management 1
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Project Content
Notes
Project Content
3 Sections 14 Items
Information
3 Items
Syllabus
Calendar
Readings
Lecture Notes
10 Items
Lecture: Introduction
Lecture: The Customer Decision Process
Lecture: Marketing Strategy 1
Lecture: Marketing Strategy 2
Lecture: New Product Development
Lecture: Pricing
Lecture: Management of Marketing Channels 1
Lecture: Management of Marketing Channels 2
Lecture: Advertising
Lecture: Conclusion
Assignments
1 Items
Final Exercise
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Open Courseware
USA
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Information
3 Items
Syllabus
Calendar
Readings
Lecture Notes
10 Items
Lecture: Introduction
Lecture: The Customer Decision Process
Lecture: Marketing Strategy 1
Lecture: Marketing Strategy 2
Lecture: New Product Development
Lecture: Pricing
Lecture: Management of Marketing Channels 1
Lecture: Management of Marketing Channels 2
Lecture: Advertising
Lecture: Conclusion
Assignments
1 Items
Final Exercise
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