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Branding | Marketing Management 2
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Project Content
2 Sections 13 Items
Information
6 Items
Syllabus
Calendar
Readings
Case Studies
Assignments
Projects
Lecture Notes
7 Items
Introduction and company analysis
Customer analysis I
Customer analysis II and III: Value to the customer and customer lifetime value
Segmentation, targeting and positioning
IBS, social responsibility and marketing
Branding
Product
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Open Courseware
USA
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Information
6 Items
Syllabus
Calendar
Readings
Case Studies
Assignments
Projects
Lecture Notes
7 Items
Introduction and company analysis
Customer analysis I
Customer analysis II and III: Value to the customer and customer lifetime value
Segmentation, targeting and positioning
IBS, social responsibility and marketing
Branding
Product
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