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Midterm | Special Seminar in Marketing: Marketing Management
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Project Content
Notes
Project Content
3 Sections 18 Items
Information
4 Items
Syllabus
Calendar
Readings
Projects
Lecture Notes
12 Items
Introduction
Theory: Customer Life Time Value
Theory: Decision Making
Theory: Pricing I
Theory: Pricing II
The Psychology of Pricing
Theory: Advertising
Theory: Product Development
Theory: Research Methods
Theory: Customer Satisfaction
Theory: Product Life Cycle
Theory: Branding
Exams
2 Items
Midterm
Final
Created by
Open Courseware
USA
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Information
4 Items
Syllabus
Calendar
Readings
Projects
Lecture Notes
12 Items
Introduction
Theory: Customer Life Time Value
Theory: Decision Making
Theory: Pricing I
Theory: Pricing II
The Psychology of Pricing
Theory: Advertising
Theory: Product Development
Theory: Research Methods
Theory: Customer Satisfaction
Theory: Product Life Cycle
Theory: Branding
Exams
2 Items
Midterm
Final
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