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Lecture 7: What is a Beachhead Market | New Enterprises
Project Content
Notes
Project Content
4 Sections 46 Items
Information
3 Items
Syllabus
Calendar
Readings
Lecture Notes
20 Items
Course introduction and objectives & viable business ideas (PDF)
Idea generation (PDF)
Idea filtering / sanity check (PDF)
Idea speed dating (PDF)
Idea refinement and team formation refinement (PDF)
Target customer (PDF - 1.2MB)
Market segmentation & how to do primary customer research (PDF)
What can you do for your customer? (PDF)
What can you uniquely do for your customer? (PDF)
Competition (PDF)
How does your customer acquire your product (PDF - 1.2MB)
How do you make money off your product, i.e., how do you capture value? (PDF)
Business plans & designing a business model (PDF)
Sales and distribution plans (PDF)
How do you design and build your product? i.e., let's build something! (PDF)
Financials (PDF)
Product development (PDF)
Legal and organizational matters (PDF)
Scaling the business, team section & how to present a business plan (PDF)
How to help an entrepreneurial company; entrepreneurial finance (PDF)
Video Tutorials
12 Items
Lecture 1: What is Entrepreneurship
Lecture 2: What is Innovation
Lecture 3: Varieties of Innovation
Lecture 4: Three Ways to Start a Company
Lecture 5: Six Myths of Entrepreneurship
Lecture 6: How to Do Market Segmentation
Lecture 7: What is a Beachhead Market
Lecture 8: Our Passion for Entrepreneurship at MIT
Lecture 9: Market Segmentation with SensAble Technologies: Part I
Lecture 10: Market Segmentation with SensAble Technologies: Part II
Lecture 11: From Passion to Idea or Technology
Lecture 12: What Makes a Business
Assignments
11 Items
Assignment 1
Assignment 2
Assignment 3
Assignment 4
Assignment 5
Assignment 7
Assignment 8
Assignment 9
Assignment 10
Assignment 11
Assignment 12
Created by
Open Courseware
USA
Hide
Information
3 Items
Syllabus
Calendar
Readings
Lecture Notes
20 Items
Course introduction and objectives & viable business ideas (PDF)
Idea generation (PDF)
Idea filtering / sanity check (PDF)
Idea speed dating (PDF)
Idea refinement and team formation refinement (PDF)
Target customer (PDF - 1.2MB)
Market segmentation & how to do primary customer research (PDF)
What can you do for your customer? (PDF)
What can you uniquely do for your customer? (PDF)
Competition (PDF)
How does your customer acquire your product (PDF - 1.2MB)
How do you make money off your product, i.e., how do you capture value? (PDF)
Business plans & designing a business model (PDF)
Sales and distribution plans (PDF)
How do you design and build your product? i.e., let's build something! (PDF)
Financials (PDF)
Product development (PDF)
Legal and organizational matters (PDF)
Scaling the business, team section & how to present a business plan (PDF)
How to help an entrepreneurial company; entrepreneurial finance (PDF)
Video Tutorials
12 Items
Lecture 1: What is Entrepreneurship
Lecture 2: What is Innovation
Lecture 3: Varieties of Innovation
Lecture 4: Three Ways to Start a Company
Lecture 5: Six Myths of Entrepreneurship
Lecture 6: How to Do Market Segmentation
Lecture 7: What is a Beachhead Market
Lecture 8: Our Passion for Entrepreneurship at MIT
Lecture 9: Market Segmentation with SensAble Technologies: Part I
Lecture 10: Market Segmentation with SensAble Technologies: Part II
Lecture 11: From Passion to Idea or Technology
Lecture 12: What Makes a Business
Assignments
11 Items
Assignment 1
Assignment 2
Assignment 3
Assignment 4
Assignment 5
Assignment 7
Assignment 8
Assignment 9
Assignment 10
Assignment 11
Assignment 12
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