Transcript | 1 : Welcome to The Experiential Table | The Experiential Table Podcast

CYNTHIA SAMANIAN: Hi there! I'm Cynthia Samanian, founder of Hidden Rhythm and host of The Experiential Table podcast. This is THE podcast to help you grow your food and wellness brand through events.

Now, let me ask you this: have you ever wondered how you could build your brand offline without breaking the bank? Have you been looking to share your brand's unique story with potential customers? Or do you simply get excited by the idea of having a community of loyal super fans? Well I've got you covered.

On The Experiential Table, we're talking all things experiential marketing. Hooooold up. If you have no idea what experiential marketing means, don't worry. You are absolutely in the right place.

Experiential marketing is all about creating engaging experiences in the offline world. The goal is to build a relationship with your target customer that'll turn into brand loyalty and eventually sales. And chances are you're already doing it.

Remember that trade show booth you set up last year? That's experiential marketing. And what about the event you want to host at the local yoga studio? That's experiential too.

Whether you're a brand marketer, business owner or somewhere in between, as long as you want to create engaging events, this podcast is for you. No brand or budget is too small to craft an awesome experience.

On this podcast, I'll uncover what you need to know when it comes to designing, producing and analyzing - yup, we're talking numbers - an experiential event. I'll also interview business owners, marketers and other event pros who can share their tips and tactics.

So are you ready? Let's do this! Join me every week for a fresh episode of The Experiential Table. Be sure to subscribe so you don't miss out on the latest. Get excited to get experiential…talk soon!

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